It's not about the money.

It’s about the freedom to create a life on your terms.

About Jenny Karlsson and Financials for Creatives
Don't let your relationship with money hold you back from having the life you dream about.

Your current relationship with money is holding you back...

But it doesn't have to.

You CAN take control of your finances, feel confident in managing your cash flow, and make a plan for growth (yes, it’s possible).

Because you don’t just want to get by –you want to thrive.


I work exclusively with creative women entrepreneurs, like you, who are in transition in their businesses.

money and finances

Whether you want to have the financial stability to finally quit your day job…

savings and stability

Or you want to prepare your finances for buying a home and starting a family…

debt-free without deprivation

Or you’re ready to finally say goodbye to never-ending debt payments for good…


Then I'm here to help you.

Not just by “getting through” that transition – but doing it with confidence.


My clients are creative, passionate entrepreneurs who...

  • Believe that they’re not numbers people
  • Avoid filing their taxes
  • Wish their bookkeeping tasks would disappear
  • Don’t know how to pay themselves
  • Hoard money in their businesses
  • Stay stuck in jobs they can’t stand
  • Carry debt with no end in sight
  • Don’t know where their money is going
  • Lack a backup plan
  • Feel like they’ll never have enough

Sound familiar?

You’re lacking clarity and a financial plan so that you can pursue meaningful work that allows you to…

:: Build your savings buffer

:: Travel the world

:: Live a liberated life…

Without sacrificing your morning latte or requiring you to become a “numbers person”.

Get a clear financial plan that allows you to travel the world and build your savings without sacrificing your morning latte.

Wouldn’t it feel freeing to transform your relationship with money once and for all?

Imagine having...

  1. A holistic money plan based on your core values and desires
  2. Clearly defined money goals and tracking criteria for growth
  3. The structure to deal with the ebbs and flows of business finances
  4. Guidelines for when you can and cannot spend money (not rules, guides).
  1. The numbers knowledge to read and utilize your financial reports
  2. Confidence to call your CPA and know what to ask them
  3. A consistent bookkeeping routine and taxes filed on time
  4. An emergency fund, a retirement savings plan, and ZERO DEBT
Together we'll create a holistic money map that feels intuitive and doable.

Together we will create:

A holistic money map for your business (and personal) finances…

Through a step-by-step process so that you have the financial foundation to transform your money habits and keep more of your hard-earned money to fuel your dreams.

Lydia Johnston, Photography Hill
testimonial quote
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It was a delightful boot camp that helped me push through a lot of mental blocks surrounding my business and helped me figure out how to price for profit. Jenny knows her numbers and provided simple tools that helped me see how to price to get the profit I need.
— Lydia Johnston, Photography Hill

Because, believe me, I’ve been there.

I used to think that I’d never be able to quit my day-job to pursue my dream full-time. But eventually…

I got tired of being a cog in someone else’s wheel.

And I calculated what it would take to make the jump to pursue a very niche business in pet photography.

It took 3 years of side-hustling to build up the courage and savings to depart my employer of 10 years (including the benefits and matched 401k retirement).

 I will never forget the taste of freedom when I walked out the door…and I’ve never looked back since.

Who am I?

I'm Jenny Karlsson, founder of Financials for Creatives and Jenny Karlsson Photography.

When I made the transition and experienced the ups and downs of being a small business owner 24/7, my MBA in Finance was my secret weapon.

Women in my local entrepreneurial community (leaders in their own right) started expressing similar dreams of wanting to make the jump, but didn’t have the financial know-how to get there. 

That’s why I founded Financials for Creatives to help visionary creative entrepreneurs, like you, implement simple strategies to stay out of debt, pay yourself, and run a profitable business that is aligned with your goals.

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Jenny is the perfect blend of being a tactical financial strategist and a money mindset coach. She has helped me develop systems for measuring the health of my business, and has given me more confidence than I’ve ever had in my financial life. Jenny has helped me believe that I can build the life and business I want — I have always had a faith in that, but having a plan for HOW has made it much more of a reality. And she’s helped me catch myself when I am thinking in terms of scarcity rather than abundance.
— Jenn Gaudreau, Jennifer Kathryn Photography
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Implementing smart solutions to increase your net worth and making sense out of numbers are my superpowers.


I’m the perfect counterbalance to your inherently-impulsive creative spirit: I’m detail-oriented, methodical, logical, organized, and only make decisions after careful consideration.

I look at your finances without emotion but NOT without empathy (think Spock meets Oprah). 

I hold a comfortable and safe space for you to talk about (and come to understand) your money.

I’m stellar at researching and processing information from various resources to analyze the problem and then create a smart solution. 

I don’t give off-the-cuff or generic advice but, instead, analyze your specific situation and then formulate the best plan for you.

I help you make your own rules with a set of guidelines to help you minimize risks, protect what you’ve built, and grow toward your goals.


What are your predominant
money archetypes?

Take the free quiz and find out!

The Rising Tide Society
Pinegate Road
Wear, Wag, Repeat